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He invented the concept of “Megatrends” in 1980. He has been the world’s best known observer and analyst of global trends   for more than 30 years. He was the first to write about globalization in 1982 in Megatrends. He anticipated Asia’s rise in Megatrends in 1982 and 1995 in Megatrends Asia. He warned of Europe’s “mutually assured decline,” in 2005 in Mindset.

Today, John and Doris Naisbitt are focusing on writing their new book:

Global Transformation

The world’s response to today’s disillusionment with a winding down West and the unexplored future of a rising East.


Naisbitt China Institute