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You don’t get results by solving today’s problems,
but by anticipating tomorrow’s opportunities.

For a decade it has been hammered into the brains of entrepreneurs and managers that innovation is the core. But today many are sitting on innovations nobody buys. We are circling too much in our own worlds and neglecting the global view.
While the West is occupied with solving problems, in China an entirely new social economic system is on the rise. China can and will change the global economic landscape and set new rules for global commerce. Product lines, business plans, innovation strategies and customer services need to be reinvented to respond to these changes. 
In 1982, John Naisbitt’s book Megatrends became the manual for the next decades to come. Twenty years later The Financial Times wrote: “Naisbitt was predicting eight real Megatrends, and wasn’t wrong on anything. A remarkable achievement, if you consider how hard it would be to tell today what the year 2022 will look like.”
Megatrends helped millions to get aligned with the then upcoming information age. After years of intense research, now supported by the Naisbitt China Institute, John and Doris Naisbitt Naisbitt’s new book, China’s Megatrends describes the 8 pillars China’s new social economic system is built on and how you can get aligned with the rearrangement of the players in the global economy. 


Naisbitt China Institute