Simon & Schuster 1996
The first time John Naisbitt went to Asia was 1967. Ever since then he has visited Asia several times each year. His experience and profound understanding resulted in writing Megatrends Asia, published in 24 countries.
Megatrends Asia predicted that while Japan would be on a long downwards slide, China would soon turn into a dominant force for the rest of the world.
Asia’s once isolated Nation States would expand their individual economies and develop a powerful new synergy that works to their mutual benefit. In the 21st
century, Asia would become both our major competiter and the major consumer for goods and services, individualism would increase and rapid urbanization put millions out of poverty.
Bestseller in Europe and Asia